Loewe X Nadine Ghosn
Luxury Management | Group Project
Brand Strategic Analysis & Market Expansion: Loewe Group Project
We conducted a comprehensive strategic audit of the luxury brand Loewe, focusing on its evolution from a 19th-century Spanish leather cooperative to a modern pillar of the LVMH Group. The analysis explored the brand's core values of traditional craftsmanship and artistic innovation, specifically examining how its asset-light creative revival under JW Anderson has maintained cultural relevance. A key component of this project was the development of a theoretical market expansion into luxury horology through a high-profile collaboration with Nadine Ghosn, Lebanese high jewellery designer.
The images displayed are an extract from the full 23-slides presentation.